UX First™
Agile without UX is a strategic error. You can churn out thousands of story points, release MVPs and iterations in rapid succession, and still fail to deliver a usable product or service. Fortunately, UX takes the guesswork out of Agile.
Gone are the days when technology choices and personal opinions dictated strategic decisions. Modern digital transformation is about using qualitative insights and quantitative data to understand human needs. From now on, it's UX First™.
Agile for humans
Our UX First™ approach builds upon well-established Agile and DevOps practices. To these, we add strategic human-centered research, innovation, and DesignOps components that bring business and IT stakeholders together around a common vision.
Agile development in a silo can often mean building products people do not need or cannot use. In contrast, UX First™ is all about business and IT stakeholders collaborating to give people the environment, tools, and processes they need to do their jobs better, faster, and easier.
1 Discover
- Project kickoff/planning
- Business requirements
- Tech requirements
- User research
- Personas & user journeys
2 Define
- Functional & creative workshops
- Process flows/sitemap
- Hi-level wireframes
- Content strategy
- Feature backlog
- Technical architecture
3 Design
- Ideation
- Prototypes
- User stories
- Design system
- Usability testing
4 Develop
- Backlog refinement
- Sprints
- CI/CD release pipeline
- Usability testing (after each iteration)
- QA (TDD & BDD)
5 Deploy
- UAT
- User training
- Roll-out plan
6 Drive
- Analytics and monitoring
- Usability testing
- A/B and heatmap testing
- Refactor prototypes
- Update and prioritize backlog
- Maintenance & bug fixing
Our UX First™ Approach: Design Thinking + Agile UX Delivery
© Whitespace
Our approach
"Your customers only see your user experience (UX). They don’t see how many developers you had or if you were Agile or Lean. They have no idea which DevOps tools are being used. Your company’s UX is the product, and it can make or break you."
– Debbie Levitt, author of Delta CX