"Digital transformation is not about technology – it is about new ways of strategic thinking, discovering the next stage of value creation and growth for your business."
– David Rogers, author of the Digital Transformation Playbook
By placing an emphasis on value creation for employees and customers, human-centered design has become a game-changer for how digital transformation is done.
"The potential for design-driven growth is enormous for both product and service-based sectors."
– McKinsey: The Business Value of Design