Why UX works.

In today's business environment, it's not about how agile you are, it's about how much empathy you have. Successful digital transformation requires a culture shift. For this, you need human-centered values, tools, and processes that align IT with HR and other business functions.

As long-time practitioners, we know that the value of UX extends well beyond the screen. Our human-centered approach creates a shared understanding between business and IT teams and is a catalyst for advancing your digital transformation initiatives.

We understand that for most IT teams, a successful project is one that is delivered on time, on budget, and is feature complete.

While we agree in principle, we also strongly advocate for the addition of user experience criteria including adoption, efficiency, and engagement. Over time, the UX criteria are of greater strategic importance.

The best products and services are the result of observation, empathy, and insight into real human needs. Human-centered design works because it puts the emphasis on the value perceived by the user, not the technology or tools used to deliver that value.

The market agrees. McKinsey's 2018 report entitled The Business Value of Design found that "Companies with top-quartile McKinsey Design Index scores outperformed industry-benchmark growth by as must as two to one."

You can read the full report online and download a PDF copy.