Wired to Win

In the final part of our Human-centered Digital Transformation webinar series, guests Michael McKay (VP Digital Products at Novo Nordisk) and Roos Müller-Durieux (Service Design Lead at Whitespace) discuss the boosters and barriers to delivering real value with Design Thinking.

This session, designed for senior digital leaders and UX research practitioners, will focus on the value of Design Thinking—when organizations aim for real impact, beyond the ‘theater’.

Highlights include:

• Debunking common myths about Design Thinking
• The benefits of a Design Thinking mindset and the value of an expert
• Challenges faced by internal vs. external experts