UX for Non-Designers.

Understand the ROI of UX

The UX for Non-Designers course provides software developers, product owners, scrum masters, Agile coaches, business analysts, and marketing managers with an introduction to UX. This series of corporate training sessions will prepare your teams to work in a human-centered future.

Participants will gain familiarity with key UX concepts, learn the difference between UX and UI, see the value that UX brings to an organization, and plan how to bring a user-centered approach to their existing customer experience, employee experience, innovation, and Agile development workflows.


Inductive approach

This group course leverages an inductive approach, allowing participants to explore concrete cases and build hypotheses that can be tested, leading to comprehension of the key concepts. The inductive method blends seamlessly with socio-constructivism, which is why our training alternates theory with moments of group work, allowing the individual to confront his/her knowledge with the group and thus build greater understanding thanks to collective intelligence.

In addition, gamification is an integral part of our training workshops, and it is possible to customize the training for your organization's unique context of use. Finally, for each module, our instructors ensure time is provided for evaluation so that the learner can assess the progress made during the training and anchor their knowledge.

Because UXers can play the role of digital diplomats within product teams, this UX for Non-Designers course is perfect for organizations that are struggling to make Agile work, or where business and IT teams are facing communication challenges.

Format(s): In-person, Online, Hybrid

Length: 8 half-day sessions

Language(s): English, French

gamification in UX for Non-Designers

Book this course for your organization.

Course modules

Explore general UX concepts

  • Definition of UX and its benefits
  • Spotlight on UX myths and misconceptions
  • UCD in an Agile development context
  • Professional specializations and roles within the field of UX, e.g., Strategy, Research, Design, DesignOps ...
  • Cultural similarities and differences between designers and developers

4 hours

About the facilitator

Jasmina Travnjak

Jasmina Travnjak

Developer, UX Engineer, Agile Coach, Professor

Jasmina, a Software engineer specialized in web applications, is also a skilled Business Analyst and a Certified Scrum Product Owner. She has spent her career working with SCRUM and considers herself an Agile Native. Her technical knowledge combined with her business analysis and UX skills enables her to act as a bridge between the designers, developers, users, and stakeholders on software projects.

Besides acting as a tech lead and Agile coach for Whitespace, Jasmina is also an IT lecturer at local universities, where she teaches programming, databases, web technologies, and Agile project management. This pedagogical background enables her to motivate team members and lead projects in a modern and effective way.

Jasmina holds a BSc in Information Technologies and an MSc in Learning and Teaching Technologies from the University of Geneva.