UX & Service Design.
Agents of positive change
Everyone knows that Customer Experience is a cornerstone of digital transformation and a key driver of growth and competitive advantage.
Here's a hard truth: organizations focus too much on the word "customer" and not enough on the word "experience". The experience is something all parts of the organization can influence and impact. This is where UX and Service Design come in.
Whitespace is passionate about helping our clients shift their focus from the nebulous notion of customer-centricity to the more practical and proven path of becoming experience-led organizations.
Building a design culture
At Whitespace, we leverage human-centered design to build B2C, B2B, and B2E solutions that stand the test of time and deliver measurable business value. We work with your stakeholders to create quality user experiences that foster trust with customers, partners, and employees.
Our approach helps business and IT teams focus on real user needs, which in turn leads to higher adoption rates, better NPS, revenue growth, greater market share, fewer support calls, and loyal customers. This approach takes much of the guesswork out of Agile while preserving its iterative spirit, proving that there is wisdom in going slow now to go fast later.
Whether you're a 100-year-old company or a 100-day-old startup, we can help you take your products and services to world-class levels of customer experience.
Talk to us about your Customer and Employee Experience initiatives.
Our work in
UX & Service Design
Qualitative Research
Ethnographic studies, interviews, contextual inquiry, shadowing
Quantitative Research
Surveys, A/B tests, observations, help desk analytics, usage metrics
Market Research
Quantitative and qualitative studies to highlight trends and estimate size
Benchmark Studies
Comparisons with competitive or analogous products and services
UX Maturity Assessments
Criteria-based assessments of UX maturity levels within an organization
Heuristic Audits
Comprehensive usability reviews and recommendations
Usability Testing
Task-based testing and analysis of ergonomics, functionality, and content
Service Reviews
Testing and analysis of end-to-end service flows to surface points of friction
Design Thinking
Workshops to align on vision, constraints, scope, and problem definition
Journey Mapping
Workshops to align on personas, user journeys, needs, and painpoints
Ideation Workshops
Exercises in creativity, open-mindedness, co-creation, and path selection
Information Architecture
Card-sorting and tree-testing to determine application structure
Content Strategy
Mapping content elements to the business goals they are intended to achieve
Process Modelling
Design and visualization of key process flows and system interactions
Service Blueprints
Design and visualization of key front-stage touchpoints and back-stage activities
Interactive Prototyping
Creation of low- and high-fidelity prototypes to test key functionality and flows
Design Systems
Strategic advisory services, as well as designed and coded components with documented guidelines
Visual Design & Branding
Creation of 2D, 3D, and motion design assets to communicate brand value
Data Visualization
Graphical representation of data to support decision-making and story-telling
Accessibility Engineering
Ensure WCAG compliance for disabled and neurodiverse users
From our portfolio
Meet our expert
Nathalie Raux-Copin
UX Director
Nathalie has over 20 years of experience building and managing creative teams, delivering UX services, and creating digital design systems. She is highly skilled in digital strategy, customer experience, service design, UI design, and behavioral science research.
Human-centered design helps shape our world for the better.