Enterprise Service Design – orchestrating systemic change

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Enterprise Service Design – orchestrating systemic change. Fundamentals by Peter Horvath, with contributions from Jesse Anton and Nathalie Raux-Copin Date: 09 March 2021 During its growth, Service Design focused heavily on definitions and its toolkit. But it failed to define what lies between these endpoints. While this is enough for practitioners, it falls short in …

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Optimizing customer experience means understanding users

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Optimizing customer experience means understanding users. Fundamentals Author: Julia Borkenhagen, CXO and Co-founder at Whitespace Date: 21 July 2016 Optimizing customer experience means making changes to a product or service in order to improve the way it is used by customers. In order to do this effectively, it is important to understand the needs, preferences, …

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